Who is Wendy Burge
“Business is your highest spiritual
understanding, demonstrated.”
Divinely so, the truth of this quote resonates into my
life and business beyond the obvious. I have always
been a curious observer of people and of life which
has often left me wondering why success comes
naturally to some people and eludes others. Why do
some people just know where they are going while
others drift through life? Why are some people solidly
connected to their inner foundation and the presentation of their expressions to the
world, while others totally miss creating the textures that make their life uniquely theirs?
As it turns out, persuing the answers to these questions fueled the paths I chose through
out my life --always maintaining this curious nature while in school or work-- impacting
me both personally and professionally. I never was one who felt comfortable or compelled
to follow the pack. I am part philosopher, artist, writer, speaker, and a consummate
student of life who has become a business maven, marketing geek, and entrepreneurial
marketing strategist (online and offline) for people passionate about their work or service
in life.
It is by no accident I am at this point in my life, I have created a business protocol which
upholds a philosophy that supports the truest form of life expression, our divine gifts,
which shine and radiate into the world. If we would stop, allow them to be present, and
unfold in our work, we would positively empower and impact the lives of many people.
By integrating both personal and professional experiences from my back-ground as an art
therapist, wellness coach, relationship marketing specialist, solo-professional, small business
owner, and, of course, a woman and mother of two boys, I am able to offer this fresh
perspective through my service to others.
In the early days of my career as a small business owner, my fascination with marketing
evolved out of pure necessity. Having only so much money to spread around, I took on a
“do-it-yourself” attitude and began to learn everything I could about marketing my wellness
centre. Shortly into my self-imposed study I began to see the correlation between the
value of people and marketing more as "a relationship" than that of having just one more
ad or special incentive to do business with my company. I uncovered the secret of real
and lasting concepts: content and connection--which I began to transfer from my
professional studies as "the key components" to great marketing.
As a business woman, I found that the more my personality came through my marketing
the better response I received. My unique marketing position and style became less about
the ‘big sell’ and more about a greater connection -- inviting people to experience the
service I had to offer as seeing how I could help them with their personal well-being:
mentally, emotionally, physically, and spiritually.
My most admired mentor, the amazing Alexandria Brown, a master at online marketing
once said…
“When you stop taking on who you are not in your business,
your business will grow.”
I have since discovered that many people are trying to utilize a traditional business model
and cram in everything they think should be there – with the exception of their true
personality. In my case, I had hidden my creative self, my love for teaching and motivational
speaking, my passion for personal development and personal self care behind my
professional facade.
So reflecting on Ali's statement and knowing there just had to be more to it, I went back
to the drawing board and over a short period of time restructured my own business to
fit ME -- to fit my lifestyle, my knowledge, and my incredible passion for relationship
marketing and personal development.
Radiant Edge is my brainchild. It is my belief we are all blessed with unique gifts intended
to help this world. When we align them with our right audience, we can share our message
about our services and passions successfully, and authentically -- attracting radiant business
to us.
As we do this, we radiate with the confidence and joy that we are on our destined path.
To walk this path takes a leap of faith from the edge where we truly,
Step into the business of life! TM
I hope you will join me in creating a new business model for your services or your business.
Let the world discover the merging forces that are pulling at the hearts of entrepreneurs
to be authentic in their offerings, get paid well for their service, give back three-fold to
their communities, and lead a legendary life by walking their own path of greatness.
So, here is to my love of business and to your success!
Radiantly yours,
P.S. I would love to come speak to your business group, service club or event.
P.P.S. Make sure you have signed up for my Free ezine called On the Edge!
which I share information on business, marketing, and lifestyle tips.



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