“ “Business rules are about to change
   because…
         “one size” does not fit all!”


Are you one of the many women and men in business
who started your practice as a solo professional, coach,
    healer, or owner of a passion-based business who
is having some difficultly growing your business while maintaining a balance between
your business and your personal life?

Upon entering into business for yourself with your degree, certification, and or
passion-inspired business plan in hand, did you believe that your business would
flourish just by “setting up shop”?


Now, after months or maybe even years, do you find yourself
no further along the road to success?


Are you tired of ...

  • putting in long hard hours?

  • trading time for money?

  • struggling to retain new clients?

  • trying to keep existing clients?

  • barely making enough money?


As more people are stepping into business for themselves, they believe if they
only work hard, handle administrative tasks, go to every networking event,
and spend money on marketing they, too, will have vast empires like the
"big boys".

This is just not so!

Instead, many solo-preneurs just end up feeling exhausted, frustrated, and
unworthy of serious success!

I am here to tell you,

"One size does not fit all in shoes and clothing, and it certainly
does not work with the rules of business if you are a solo-preneur
just starting out or having been on this road for awhile."


Solo-preneurs --both men and women, (and especially those working from home)
run businesses differently, primarily, because of the way we work. The demands on
our time are very different!

Our business goals may be similar to moderately larger businesses, however, we
handle our clients, administrative tasks, and marketing with the skill of a “master
multi-tasker” due to the challenges of balancing our personal responsibilities.

Furthermore, our family relationships are always our number one priority. The solo-
preneur usually ends up doing more with less time yet, feels as if not much growth
is happening in their business with the direction or speed they intended.

I, too, was running myself into the ground trying to operate my passion and
purposeful marketing business like my big corporate counter-parts (which are
predominately men in offices with a multitude of resources at their disposal).

I was working hard at making my business work, going further in debt to learn
what they were learning, marketing the way they were marketing, and spending
countless hours convincing people why they should do business with me -- and
still not making the sale.

This left me stretched and overwhelmed with my time, money, and energy. I was
spending little time with my husband and two boys plus had hardly any personal
time for myself.

It all felt so unauthentic!


Here is the truth of the matter...

Entrepreneurial women and men that are consciously using their knowledge, skills,
and talents to work with the people of their community, and possibly the world, are
venturing into a phase of work and business that has never been seen before now.
Their service is part of a greater vision to have a purpose-filled, lifestyle based
business.

To do this, today’s solo-preneurs must not apply the same strategies for business
as do the "big boys” - there is no comparison as to the way we work.


"Isn’t it time to finally construct your business to “fit” into your chosen
lifestyle, even more so, rather than trying to fit pieces of your life into
a business structure which is strangling your passion!"


Why are you really in business?


A secret, I am going to reveal now, may just be the one point you have not taken
into serious consideration as to WHY you created your business in the first place.
(Even more, WHY it is time to readjust your business systems to fit your life better.)

The overall business objectives for most solo-preneurs are usually less about
making big money but, more about experiencing Personal Freedoms.


  • Freedom to do something you love.

  • Freedom to enjoy your working relationships.

  • Freedom to express your passions, talents, or gifts.

  • Freedom to serve the members of your community.

  • And, most of all, the freedom to be with your family!


A solo-preneur’s business is a Radiant Expression of their personal riches!

Understanding this point, everything, and I mean everything, in your business must
support the value FREEDOM holds for you, your business, and your lifestyle. This
does not mean you can not make a GREAT living working this way. It means you
have to use a different set of rules. You have to incorporate systems, marketing,
and structures to support your desired value of FREEDOM, especially if you plan
on staying in business.


So, why keep doing business with out-dated rules?  


Step into the Business of Life! TM


As solo-preneurs, we are all blessed with unique gifts intended to help this world. 
When we align them with our right clients, we can share our true message of
service or passions by authentically attracting radiant business successfully.

As we do this, we begin to radiate as well, with the confidence and joy indicating
that we are on our destined path. Walking this path takes “a leap of faith
from the edge” where we truly Step into the Business of Life! TM

Radiant Edge Consulting is my truest expression of my highest talents.
I help other men and women in business as solo-preneurs learn to...

  • strengthen their client and customer experiences,

  • develop business strategies that yield higher payoffs,

  • leverage resources for more time off,

  • allow them be more authentic in their business!

As a business and relationship marketing specialist, I provide guidance, insight,
and wisdom by offering resources, tools, and systems. I teach how to leverage
time, energy, and best of all, profitability which gives solo-preneurs more
freedom to enjoy their lives again.

Today, I invite you to stand on the edge with me. Allow me to guide you and your
success through my ezine On the Edge! – published weekly. You can sign up at
the top right of this page to receive your edition.

I'll share how to create an authentic, extraordinary life and business in order for you
to discover your own Radiant Edge--because your best business does not come
from outside of four walls but, radiates from within yourself!
 
Step into the Business of Life! TM

Love and thanks,








Wendy Burge
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